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Oh No! : Samsung Permanently Discontinues The Galaxy Note7? (Artikel Bahasa Inggeris)


Samsung has announced that it is ending the production of the Galaxy Note7 and permanently discontinuing it worldwide.
The decision comes immediately after the company issued a press release asking users to power down all original and replaced Note7 units, and for retailers and career partners to stop sales and exchanges of the smartphone.

“We remain committed to working diligently with appropriate regulatory authorities to take all necessary steps to resolve the situation.” said Samsung in a statement yesterday.

The decision to end the Note7 production is the final step in a rather tumultuous journey. After being announced back in August and being met with generally positive reviews, the Note7 first came under fire — quite literally — after reports of units exploding surfaced on the internet. After 35 cases had been reported, Samsung issued an official recall of the device, which sent everyone in a tizzy and airlines and airport authorities calling for an official ban on usage of the device in several countries.
Samsung did what it could, replacing not just the affected but every Note7 it sold and issuing a new device with an updated battery pack and a green battery indicator so the customers and authorities alike could tell them apart. It even restricted the older devices from charging beyond 60% so people who hadn’t replaced theirs yet wouldn’t overcharge them.

But after the replacement units also started catching fire, most notably one on a Southwest Airlines flight 994 from Louisville to Baltimore, which had to be evacuated when a passenger’s replacement Note7 caught fire, Samsung eventually asked everyone to power them down. And finally did what was inevitable and, some might argue, what should have been done from the beginning, pulled the plug entirely on the Note7.

We are waiting to hear from Samsung on how it plans to proceed with existing Note7 devices that are out there and also how it deals with customers who have pending orders.

Aside from the literal holes it's been capable of burning in its owners' pockets, the now-canceled Galaxy Note7 may also end up burning a figurative $17 billion hole in its maker's accounts. Some analysts estimate that the whole exploding phone debacle will translate into lost sales of up to 19 million units over what could have been the life cycle of the Note7.
That apparently amounts to around $17 billion of money that Samsung won't get. After the first recall of the Note7 started in early September, the estimate for lost sales (combined with the cost of the recall itself) only reached around $5 billion. But that was back when everyone still thought Samsung would continue selling the Note7 and that the replacement units handed out to people were safe and wouldn't catch fire too.

With its $235 billion market value and $69 billion in cash and equivalents (both numbers from the end of June), Samsung can certainly afford to take this hit. Not a lot of companies in the mobile space can say that (the obvious exception being Apple of course). But in the long run, how much this entire fiasco has damaged the Korean company's brand in the perception of consumers everywhere remains to be seen. To mitigate some of the bad publicity it's accrued over the past few weeks, Samsung could even kill the Note line entirely, and just call the Note7's successor something else next year. In the meantime, it's upping Galaxy S7 production hoping that would-be Note7 owners will turn to its last non-exploding flagship instead.

Source : GSM Arena

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